The 90-day Fix - marketing that gets done

There’s a lot you could do in marketing, and to be honest, that’s part of the problem. Most businesses get stuck in this constant swirl of ideas, to-do lists and “we should really” conversations – and nothing actually moves on. Everyone’s busy, but there's no forward momentum.

The 90-Day Fix is how we change that.

It’s not about building a five-year vision, a rebrand or a full marketing reset. It’s about getting a grip on the next 90 days – and doing marketing that actually gets done, and starts you moving in the right direction.

What it is (and isn’t)

This isn’t a blueprint or a box-ticking exercise, every 90-day plan we create is built around three things:

• Where you are right now – not the version you pitch to an investor, but the real one.

• What you can realistically get done – based on your people, time and budget.

• Where you need to make progress – whether that’s building a pipeline of leads, converting prospects, positioning or clarity.

Why 90 days works

Most businesses don’t need more time – what they need is a line in the sand to move forward from. Ninety days forces decisions and stops the drift by helping you prioritise, and it gives the team something solid to aim at, rather than the vague “we’ll get to it” approach that leaves everything half-finished.

What makes the 90-Day Fix work isn’t the list of tasks – it’s the change in mindset.

You stop waiting for perfect conditions and reacting to whatever’s loudest. You start acting like marketing is meant to deliver – not just exist - and when that happens, momentum builds quickly.

Examples of what we’ve tackled in 90 days:

• Getting a new campaign out the door (with actual follow-up built in)

• Rewriting tired website copy that was putting people off

• Cleaning out 5,000 contacts in HubSpot and setting up a proper process

• Pulling together a sales play book for your sales team to follow

• Planning three months of content that actually fits the sales cycle

Not because those things are ground-breaking, but because they finally got prioritised, finished, and made an impact.

A 90-day plan doesn’t solve everything, it just gets you moving in the right direction, and in B2B marketing, progress beats perfection every time.

So if you’re stuck in meetings talking about marketing, but never seeing the results – try doing less, for 90 days, and doing it properly.

Umbrella can help with that. Get in touch.